A local glass blower specializing in colorful, experimental pieces wanted business cards to match. We started with his original logo—a pendant he’s known for, with his wordmark inside. In initial sketches, I made sure to include the eyeball symbol, an array of colors that mimic his own work, and a typeface that felt like flowing, liquid glass.

Brand keywords: unique, funky, psychedelic, whimsical, vibrant, experimental

W.C. Glass Rebrand

His work

Current logo

Initial sketches

Final logos

Primary logo in two different color ways

Secondary logo for horizontal applications.

Business cards

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Plush Hair Lounge Business Cards