A local glass blower specializing in colorful, experimental pieces wanted business cards to match. We started with his original logo—a pendant he’s known for, with his wordmark inside. In initial sketches, I made sure to include the eyeball symbol, an array of colors that mimic his own work, and a typeface that felt like flowing, liquid glass.
Brand keywords: unique, funky, psychedelic, whimsical, vibrant, experimental
W.C. Glass Rebrand
His work
Current logo
Initial sketches
Final logos
Primary logo in two different color ways
Secondary logo for horizontal applications.
Business cards